Kategori: Makale

Analyzing Profitability Performance with the Integrated MEREC-COBRA Method: The Case of BIST Retail Companies

Analyzing Profitability Performance with the Integrated MEREC-COBRA Method: The Case of BIST Retail Companies

Makale Bilgileri
Dergi: Business and Economics Research Journal
Makalenin Başlığı: Analyzing Profitability Performance with the Integrated MEREC-COBRA Method: The Case of BIST Retail Companies
Yazar(lar): Alparslan Oğuz, Haluk Satır
Cilt: 15
Sayı: 1
Yıl: 2024
Sayfa: 33-50
ISSN: 2619-9491
DOI Numarası: 10.20409/berj.2024.433
Öz
The purpose of this study is to evaluate the financial performance of retail trade enterprises whose shares are traded on Borsa Istanbul by using profitability ratios. Within the scope of the study, the data of ten retail trade enterprises covering the period 2021-2022 were used. The weight of the performance criteria used in the study was determined by the MEREC method. COBRA method was used to determine the performance ranking among the firms. A two-stage sensitivity analysis was conducted to determine the consistency of the analysis results. In the first stage, seven different multi-criteria decision-making methods were used to rank the firms according to their performance. The consistency between the results of the study and the results of other methods was determined by Spearman correlation coefficients. In the second stage, scenarios with different criteria weights were tested. Sensitivity analysis showed that the results were stable and consistent. According to the results of the study, MIPAZ ranked first in profitability performance for both years.

Anahtar Kelimeler: Financial Performance, Profitability Ratios, Retail Firms, MEREC, COBRA

JEL Sınıflandırması: M10, M21

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Long-term Bank Financing of Productive Investments and Economic Growth in French-speaking African Countries

Long-term Bank Financing of Productive Investments and Economic Growth in French-speaking African Countries

Makale Bilgileri
Dergi: Business and Economics Research Journal
Makalenin Başlığı: Long-term Bank Financing of Productive Investments and Economic Growth in French-speaking African Countries
Yazar(lar): Dongho Wamba Tejio Willi Verlaine, Dinah Gembom Phungeh, Takoulac Kamta Marcel
Cilt: 15
Sayı: 1
Yıl: 2024
Sayfa: 19-32
ISSN: 2619-9491
DOI Numarası: 10.20409/berj.2024.432
Öz
This study focuses on the influence of long-term bank financing of investments on economic growth in French-speaking African countries over the period 2004-2022. The empirical evaluation of this link is made through a dynamic panel model and the generalized method of moments. The results indicate that long-term bank financing expressed as a percentage of the total credit offered has a positive and significant impact on economic growth in these countries. In addition, gross domestic savings positively and significantly affect economic growth. It seems essential that the public and monetary authorities implement incentive measures to encourage the more significant collection of savings and encourage banks to boost the supply of long-term loans by the more significant transformation of maturities.

Anahtar Kelimeler: Long-Term Bank Financing, Productive Investment, Economic Growth, Generalized Method of Moments (GMM)

JEL Sınıflandırması: G21, O47, C51

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Economic Cycles and Employment Growth in the WAEMU Zone: An Analysis Using a Non-Linear ARDL Panel Model

Economic Cycles and Employment Growth in the WAEMU Zone: An Analysis Using a Non-Linear ARDL Panel Model

Makale Bilgileri
Dergi: Business and Economics Research Journal
Makalenin Başlığı: Economic Cycles and Employment Growth in the WAEMU Zone: An Analysis Using a Non-Linear ARDL Panel Model
Yazar(lar): Vassy Pierre Sangare, Wadjamsse Baudelaire Djezou, Caroline Ble
Cilt: 15
Sayı: 1
Yıl: 2024
Sayfa: 1-18
ISSN: 2619-9491
DOI Numarası: 10.20409/berj.2024.431
Öz
The West African Economic and Monetary Union (WAEMU) is facing frequent and diverse crises that are affecting economic stability and employment opportunities in the region. It is important to analyze the impact of economic cycles on employment, as the response of employment supply differs during economic growth and contraction. This article uses a lagged non-linear auto-regressive model (NARDL) on panel data from 1990 to 2022, along with various filters, to examine the relationship between employment and business cycles. The study found that there is an asymmetric relationship between economic growth and employment, with the impact of economic recessions being stronger on long-term employment than on short-term employment. The study suggests that countries have not fully utilized their economic potential to benefit employment. To achieve sustainable economic growth and reduce the proliferation of the informal sector, economies should focus their efforts on translating their potential into action.

Anahtar Kelimeler: Economic Cycles, Economic Growth, Employment, NARDL Model, WAEMU

JEL Sınıflandırması: C23, E24, J21, O55

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Dijital Reklamlarda Başvurulan Yaratıcı Mesaj Stratejileri: Altı Segmentli Mesaj Stratejisi Çarkı Bağlamında Bir İçerik Analizi

Dijital Reklamlarda Başvurulan Yaratıcı Mesaj Stratejileri: Altı Segmentli Mesaj Stratejisi Çarkı Bağlamında Bir İçerik Analizi

Makale Bilgileri
Dergi: Business and Economics Research Journal
Makalenin Başlığı: Dijital Reklamlarda Başvurulan Yaratıcı Mesaj Stratejileri: Altı Segmentli Mesaj Stratejisi Çarkı Bağlamında Bir İçerik Analizi
Yazar(lar): Selin Köksal Araç
Cilt: 14
Sayı: 4
Yıl: 2023
Sayfa: 541-556
ISSN: 2619-9491
DOI Numarası: 10.20409/berj.2023.430
Öz
Bu çalışma kapsamında 2017-2022 yılları arasında YouTube Ads Leaderboard Türkiye’de listelenen en çok ilgi gören reklamlar içerik analizi tekniğiyle incelenmiştir. Tüketiciler tarafından en çok ilgi gören reklam içerikleri, “altı segmentli mesaj stratejisi çarkı”na dayalı olarak analiz edilmiştir. Dijital reklamlar; (1) rasyonel, (2) ani gelişen ihtiyaç, (3) rutin olmak üzere bilgilendirici mesaj stratejileri ve (4) duyusal, (5) sosyal, (6) ego olmak üzere dönüşümsel mesaj stratejileri çerçevesinde incelenmiştir. Araştırma bulguları, en çok ilgi gören dijital reklamlarda en fazla rasyonel, sosyal, duyusal ve ego alt stratejilerine başvurulduğunu; markaların yaratıcı ana mesaj stratejilerinden ise dönüşümsel stratejiye ağırlık verdiklerini göstermektedir. En çok izlenen dijital reklamların en belirgin özelliklerinden birisi de müziğin etkin kullanımıdır. Yaratıcı mesaj stratejisi ile uyumlu ve hedef kitlenin ilgisini çeken nitelikteki ritimsel öğeler popüler dijital reklamlarda ön plana çıkmaktadır. Araştırma bulguları, değişen reklamcılığın temel özelliklerini tanımlamak ve tüketicilerin en çok ilgi gösterdiği dijital reklamlardaki eğilimleri belirlemek bakımından önem arz etmektedir.

Anahtar Kelimeler: Dijital Reklam, YouTube Reklamları, Altı Segmentli Mesaj Stratejisi Çarkı, Yaratıcı Mesaj Stratejisi, İçerik Analizi

JEL Sınıflandırması: M31, M37

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Moderating Effect of Flexible Work Arrangements on The Relationship Between Self-Efficacy and Innovative Work Behavior: Evidence from The Logistic Sector

Moderating Effect of Flexible Work Arrangements on The Relationship Between Self-Efficacy and Innovative Work Behavior: Evidence from The Logistic Sector

Makale Bilgileri
Dergi: Business and Economics Research Journal
Makalenin Başlığı: Moderating Effect of Flexible Work Arrangements on The Relationship Between Self-Efficacy and Innovative Work Behavior: Evidence from The Logistic Sector
Yazar(lar): Handan Akkaş
Cilt: 14
Sayı: 4
Yıl: 2023
Sayfa: 525-540
ISSN: 2619-9491
DOI Numarası: 10.20409/berj.2023.429
Öz
This study examines the moderating effect of flexible work arrangements on the relationship between self-efficacy and innovative work behavior. Data were collected from 202 logistics employees working in Ankara, Türkiye. SPSS process macro plugin was used to test the moderation effect. The theoretical basis of the study was analyzed within the framework of Conservation of Resources (Hobfoll, 1989), Social Cognition Theory (Bandura, 1986), and Job-Demand Resources models (Bakker & Demerouti, 2007). Within the scope of the study, the perception of flexible working was examined in two sub-dimensions as time and structure flexibility perception. The results revealed that an increase in both structure and time flexibility perception dimensions increased the strength of the relationship between self-efficacy and innovative work behavior. The study is important because it is one of the few studies that examine logistics employees despite their significant contribution to the global economy. Understanding the behaviors of sector employees is of great importance in terms of optimizing operational efficiency and improving overall performance in the sector.

Anahtar Kelimeler: Flexible Work Arrangements, Innovative Work Behavior, Self-Efficacy

JEL Sınıflandırması: M10, L20, J24

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3D Printer Technology Selection in Rapid Prototyping: A Spherical Fuzzy AHP Approach

3D Printer Technology Selection in Rapid Prototyping: A Spherical Fuzzy AHP Approach

Makale Bilgileri
Dergi: Business and Economics Research Journal
Makalenin Başlığı: 3D Printer Technology Selection in Rapid Prototyping: A Spherical Fuzzy AHP Approach
Yazar(lar): Damla Çevik Aka
Cilt: 14
Sayı: 4
Yıl: 2023
Sayfa: 503-523
ISSN: 2619-9491
DOI Numarası: 10.20409/berj.2023.428
Öz
The aim of this study is to make the best technology decision for an enterprise in the automotive sector that plans to purchase a 3D printer for the purpose of obtaining rapid product prototypes. The study includes seven criteria as accuracy, complex design, surface quality, ease of use, throughput, material cost, and equipment cost, and three alternative technologies as fused deposition modeling (FDM), selective laser sintering (SLS), and stereolithography (SLA). The weighting of the criteria has been carried out by three experts in the product development department, and the evaluation of alternatives has been carried out by a team of 3D printer manufacturers. The spherical fuzzy analytic hierarchy process (SF-AHP) method is applied in the study. It’s considered important for making the right technology decision in product development processes since this study seeks a solution to a real problem. As a result of the study, while the accuracy criterion is the highest priority, the ease of use of the selected printer is the least priority criterion. On the other hand, SLA 3D printer technology has been seen as the most ideal technology in terms of many criteria for prototyping automotive plastic material parts.

Anahtar Kelimeler: 3D Printer, Additive Manufacturing, Rapid Prototyping, Product Prototyping, Spherical Fuzzy AHP

JEL Sınıflandırması: L62, M11, O32

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Evaluation of the Corporate Sustainability Performance of Manufacturing Companies in the BIST Sustainability Index with Multi-Criteria Decision Making Methods

Evaluation of the Corporate Sustainability Performance of Manufacturing Companies in the BIST Sustainability Index with Multi-Criteria Decision Making Methods

Makale Bilgileri
Dergi: Business and Economics Research Journal
Makalenin Başlığı: Evaluation of the Corporate Sustainability Performance of Manufacturing Companies in the BIST Sustainability Index with Multi-Criteria Decision Making Methods
Yazar(lar): Şerife Uğuz Arsu, Talip Arsu
Cilt: 14
Sayı: 4
Yıl: 2023
Sayfa: 479-501
ISSN: 2619-9491
DOI Numarası: 10.20409/berj.2023.427
Öz
This study aims to evaluate the corporate sustainability performance of manufacturing companies listed in the Borsa Istanbul (BIST) Sustainability Index using multi-criteria decision-making (MCDM) methods. For this purpose, by examining the literature, 11 criteria, including economic, social, and environmental, were determined and the criteria were weighted with method based on the removal effects of criteria (MEREC), one of the objective MCDM methods. According to the weights obtained through the MEREC method, the most important criteria were “return on equity”, “operating profitability”, and “asset profitability”, while the least important criteria were “employee turnover rate”, “training hours per employee” and “proportion of female employees”. Subsequently, using the weights derived from the MEREC method, the companies were ranked using the CoCoSo (Combined Compromise Solution) method. According to the rankings, the companies demonstrating the highest corporate sustainability performance are Türk Traktor, Ford, Tofaş, and Otokar, while the companies with the lowest corporate sustainability performance are Kerevitaş, Coca-Cola, Petkim, and Tüpraş, respectively. Sensitivity analysis is carried out to test the consistency of the results obtained. Although these results contribute to the literature, in subsequent studies, MEREC and CoCoSo methods can be used to measure different performance criteria of companies. The fact remains that corporate sustainability performances of companies can be measured by using combinations of different MCDM methods.

Anahtar Kelimeler: Corporate Sustainability, BIST Sustainability Index, Corporate Sustainability Performance, MEREC, CoCoSo

JEL Sınıflandırması: Q56, C44, L60

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Immigrants, Foreign Workers and Bilateral Trade: Evidence from Türkiye

Immigrants, Foreign Workers and Bilateral Trade: Evidence from Türkiye

Makale Bilgileri
Dergi: Business and Economics Research Journal
Makalenin Başlığı: Immigrants, Foreign Workers and Bilateral Trade: Evidence from Türkiye
Yazar(lar): Ömer Tarık Gençosmanoğlu
Cilt: 14
Sayı: 4
Yıl: 2023
Sayfa: 465-477
ISSN: 2619-9491
DOI Numarası: 10.20409/berj.2023.426
Öz
This study scrutinizes distinctively the impact of immigrants and foreign workers on Türkiye’s bilateral trade with their countries of origin. For this purpose, we use data related to the total migration stock of the country and the foreign workers in Turkish firms from 2015 to 2021. Poisson Pseudo Maximum Likelihood (PPML) estimation results indicate a positive association between migration and trade in Türkiye in line with previous studies. The results show that a 10% growth in the immigrant stock from a country contributes to Türkiye’s exports to that country by 1.8% and imports from that country by 1.4%. These effects are 1.6% and 2.4%, respectively, in the case of foreign workers per se. The findings partially confirm that the trade facilitating effects of foreign workers, which are assumed to be more qualified than the average in terms of education, skill, and experience, are larger than all immigrants. To put it differently, immigrants generally improve Türkiye’s exports more than skilled immigrants who increase its imports less than immigrants overall.

Anahtar Kelimeler: Immigrants, Trade, Foreign Workers

JEL Sınıflandırması: F14, F16, F22, J61

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Drivers of Popularity of Online Information: Content, Context and Psychological Processes

Drivers of Popularity of Online Information: Content, Context and Psychological Processes

Makale Bilgileri
Dergi: Business and Economics Research Journal
Makalenin Başlığı: Drivers of Popularity of Online Information: Content, Context and Psychological Processes
Yazar(lar): M. Utku Özmen, M. Eray Yücel
Cilt: 14
Sayı: 4
Yıl: 2023
Sayfa: 445-464
ISSN: 2619-9491
DOI Numarası: 10.20409/berj.2023.425
Öz
This paper aims to study how people utilize (search for, choose, process, and evaluate) information provided on online domains, emphasizing the balance between context identifiers and the actual content of information and the psychological processes. The study assesses the popularity of online provided materials, TED Talks, in relation to the length of information, user ratings, and several content-related features. The paper employs a comprehensive naturalistic data set that covers the titles, duration, viewer-assigned ratings/tags, transcripts, various content identifiers, and popularity (number of views) of 2685 TED Talks. The results reveal the relevance of both content and context-related factors, as well as psychological processes, on the popularity of the talks. On the context side, using certain words in the title and the text, optimizing the talk pace and the length of the talk; on the content side, carefully incorporating rhetorical features are major factors that influence the popularity of the talks. On the psychological processes front, the popularity of talks is associated with positive emotions and anxiety among affective processes, and insight and tentativeness among cognitive processes.

Anahtar Kelimeler: TED Talks, Online viewing behavior, Popularity, Content and context, Psychological processes, LIWC, Economics of online information

JEL Sınıflandırması: D91, L86

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Marka Yönetiminde Renk Seçimi: Renk Kümeleme Modeli

Marka Yönetiminde Renk Seçimi: Renk Kümeleme Modeli

Makale Bilgileri
Dergi: Business and Economics Research Journal
Makalenin Başlığı: Marka Yönetiminde Renk Seçimi: Renk Kümeleme Modeli
Yazar(lar): Doğuş Yüksel
Cilt: 14
Sayı: 3
Yıl: 2023
Sayfa: 433-444
ISSN: 2619-9491
DOI Numarası: 10.20409/berj.2023.424
Öz
Markalaşma sürecinde önemli konulardan biri renk seçimidir. Markalar logo tasarımından başlayarak tüm kurumsal kimlik ve pazarlama materyallerinde belirli bir renk temasıyla içerik üretmektedir. Bu durum yeni oluşturulan markaların yanı sıra markaların yeniden konumlandırma süreçlerinde de gözlemlenmektedir. Tüketiciler geleneksel ve dijital medya kanalları aracılığı ile sürekli olarak markaların görsel unsurlarına maruz kalmaktadır. Bu noktada tüketicilerin markalara, ürünlere ve sektörlere karşı geliştirdiği bir renk algısı bulunmaktadır. Tüketicilerin belirli bir konuda en çok maruz kaldığı renkleri tespit etmek günümüz teknolojisi ile mümkündür. Tüketicilerin en çok maruz kaldığı renkleri tespit etmenin markalaşma sürecinde renk kararını etkileyen bir rolü bulunmaktadır. Bu doğrultuda araştırmanın amacı marka yönetiminde renk seçimine yönelik bir model önerisi ortaya koymaktır. Araştırmada ortaya koyulan model bir vaka analizi ile açıklanmıştır. Vaka analizinde, bankacılık sektörüne yönelik veri tabanı oluşturulmuş ve elde edilen görseller “k – means” kümeleme yöntemi ile analiz edilmiştir. Analiz sonucunda bankacılık sektörünün en yoğun kullandığı beş renk tespit edilmiştir. Bu çalışma Türkçe literatürde markaların renk seçimine yönelik sistematik çıktılar ortaya koyan ve bir renk seçim modeli öneren ilk çalışmalardan biridir.

Anahtar Kelimeler: Renk, Marka Yönetimi, Pazarlama İletişimi, Duyusal Pazarlama, Renk Kümeleme Modeli

JEL Sınıflandırması: M30, M31, M37

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