Nowadays, as a result of consumers greater attention to health care and environmental issues, it is seen an increase in the demand of organic products. Thus, marketing strategies of organic products are examined for the producers in the study. The purpose of the study is to make a guide for the producers who want to develop organic products in Turkey. For this reason, marketing process of organic products for the producers is examined in detail and marketing strategies are presented in the first part of the paper. In the next part of the study, a field research was done on businesses which produce organic products in Turkey. In the conclusion section, results of the field research are compared with related literature and some suggestions are offered for the producers.

Keywords:Organic, organic product, marketing strategies

The competitive environment in terms of tourists and investment attraction requires the strategic management of cities. The marketing literature in this topic relates to different dimensions, most importantly, the image, identity, and branding of a city, satisfaction, and the degree of loyalty that the city inspires. This study, as the major contribution to literature, aims to introduce a new competitive tool, ‘brand experience’ dimension to the city marketing literature based on Schmitt’s (1999) and Brakus et al.’s (2009) experience dimensions, and to reveal its use in measuring loyalty to a city. For this purpose, two consecutive studies have been conducted. The first study aims to explore the dimensions of brand experience in cities, and the second investigates the effects of these dimensions on “loyalty to a city”. The findings of the study reveal that city experiences consist of five dimensions: Social Activities & Leisure Time Experience, Affective Experience, and Taste Experiences, Disturbing Sensory Experience and Nature-Related Experience. Three of these dimensions (Affective experience, taste experience (food identified with city), nature-related experience) are found to positively affect loyalty to a city.

Keywords:Brand experience, city marketing, city branding, city experience, loyalty to a city

The purpose of this study is to investigate the relationship between psychological capital and performance and to identify work family spillover and psychological well-being as a mediator of the effects of psychological capital on performance. Data was gathered from 361 white-collar employees from different occupations. The results based on Structural Equation Modeling reveal that psychological capital plays an important role in providing employees to have high performance. The results also indicate that psychological well-being and two dimensions of spillover (positive and negative work-family spillover) mediate the effect of psychological capital on performance. Implications of the results are discussed, and avenues for future research are offered.

Keywords:Psychological capital, work family spillover, psychological well-being, performance, positive psychology

The purpose of this study is to investigate the relationship between work values and attitudes towards work ethics for public and private sector employees. The results of the study reveal a significant relationship between work values and attitudes towards work ethics. A further examination pointed out a positive relationship between attitudes towards work ethics and dimensions of work values, namely management, achievement, security, associates, aesthetic, prestige, independence, variety, economic return and intellectual stimulation. Furthermore, work values of employees are found to vary depending on gender variable whereas management and aesthetic dimensions of work values are found to vary depending on the sector of the employee. Attitudes towards ethics and work values do not show difference according to demographic variables such as education level, age and marital status.

Keywords:Work ethics, work values, public and private sector employees

JEL Classification:M10, M14, A13

Bu araştırmanın amacı, işletmeleri lojistik faaliyetlerde yatırıma yönelten faktörlerin ve lojistik faaliyetlere ilişkin yatırım kararlarının değerlendirilmesidir. Araştırma kapsamında, Çınar Boru Profil Sanayi ve Ticaret Anonim Şirketi tarafından 2006 yılında Zonguldak Ereğli’de kurulan Çınar Lojistik işletmesi incelenmiştir. Nitel araştırma deseninin kullanıldığı çalışmada veriler mülakat tekniği ile elde edilmiştir. Elde edilen veriler betimsel analiz tekniği kullanılarak analiz edilmiştir. Araştırma sonucunda; Çınar Boru Profil Sanayi ve Ticaret A.Ş.’yi Lojistik faaliyetlerde yatırım yapmaya yönelten sebeplerin işlem sıklığının artması, temel yeteneklere odaklanma, işletmenin lojistik çevresi ve hizmet kalitesinde yaşanan sorunlar olduğu belirlenmiştir. Bununla birlikte, lojistik faaliyetlere yönelik yatırımın işletmeye olumlu olarak yansıdığı ve yöneticilerin, işletmeye zarar getirmesi durumunda bile lojistik faaliyetlerde dış kaynaklara yönelmeyi düşünmedikleri sonucuna ulaşılmıştır.

Anahtar Kelimeler: Lojistik, lojistik faaliyetler, lojistik yatırım, çınar lojistik

JEL Sınıflandırması: R42, M11

Human Resources Management (HRM) Practices and Information and Communication Technology (ICT) capability of enterprise are considered one of the most important factors contributing competitive advantage. This study aims to reveal not only the impact of HRM practices and ICT capability on business performance (BP) but also the influence of ICT capability on the association between HRM practices and business performance. The findings based on analyses, which are conducted to the data collected from the firms located in OSTİM Organized Industrial Area in Ankara, demonstrate that HRM practices and ICT capability have positive impact on business performance while ICT capability has a mediating effect on the association between HRM practices and business performance.

Keywords:Human Resources Management, business performance, Information and Communication Technology, Ankara, OSTİM

JEL Classification:M12, M15