| Article Information |
| Journal: |
Business and Economics Research Journal |
| Title of Article: |
The Impact of Brand Value on Stock Returns: A Empirical Reseach on the BİST |
| Author(s): |
Ali Bayrakdaroglu, Cagatay Mirgen |
| Volume: |
7 |
| Number: |
3 |
| Year: |
2016 |
| Page: |
111-123 |
| ISSN: |
1309-2448 |
| DOI Number: |
10.20409/berj.2016321811 |
|
| Abstract |
| Brands and branding have come into prominence nowadays and become a must of products and services. This situation lead the need for calculation of brand value. Evaluation of brand value as a financial performance criteria in modern business brings if brand value has an impact on share earning into question. This study aims at presenting whether the brand value of a company affects the share earnings. For this, panel regression was performed considering the brand values and share earnings of companies selected from Brand Finance and İstanbul Stock Exchange. As a result, it was reached that there is a significant and positive relationship between brand value and share earning. |
| Keywords: |
Value, Brand Value, Valuation Method of Brand, BİST, Panel Data Regression |
|
| JEL Classification: |
C33, G12, G32, M31 |
|
