| Article Information |
| Journal: |
Business and Economics Research Journal |
| Title of Article: |
Impact of Customers’ Attitude Towards and Behavioural Intention to Shop at Brick-and-Mortar Stores: Moderating Role of Gender |
| Author(s): |
Mehak Rehman |
| Volume: |
13 |
| Number: |
3 |
| Year: |
2022 |
| Page: |
483-503 |
| ISSN: |
2619-9491 |
| DOI Number: |
10.20409/berj.2022.385 |
|
| Abstract |
| This study aims to explore and examine the impact of various influencers on customers’ attitudes towards and intentions to shop at brick-and-mortar (B&M) stores. A quantitative survey approach was adopted to collect the data. Data were collected from 342 consumers using both an online and a face-to-face approach. The data were analysed using the structural equation modelling statistical technique. The findings suggest that customers’ perception of the quality of the products, social influence, enjoyment, atmosphere of B&M stores, and tangibility positively impact customers’ attitudes towards and intention to shop at B&M stores. This research contributes to the theory of consumption values, the theory of reasoned action, and the consumer behaviour literature. Based on the study findings, B&M stores are recommended to provide emotional values to customers by providing a friendly and pleasant atmosphere to their customers to enhance their intention to shop at B&M stores. |
| Keywords: |
Brick-and-Mortar Stores, Customer Behaviour, Customer Attitude, Intention |
|
| JEL Classification: |
M30, M31, M39 |
|
