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Category: Makale

The Bank Lending Channel of Monetary Transmission in Turkey

Posted on Saturday March 16th, 2019Saturday March 23rd, 2019 by

Article Information

Journal:	Business and Economics Research Journal
Title of Article:	The Bank Lending Channel of Monetary Transmission in Turkey
Author(s):	Neslihan Turguttopbas
Volume:	10
Number:	2
Year:	2019
Page:	313-326
ISSN:	2619-9491
DOI Number:	10.20409/berj.2019.170

Abstract

In this paper, it is aimed to fill a gap in the literature by providing empirical evidence on the influence of monetary policy of Central Bank of Turkey on bank lending in Turkish financial system. In the analysis, the bank level data consisting of 20 banks and monthly market interest rates are used for the period 2001-2017. The findings of the study address three different perspectives of transmission of monetary policy rates. Firstly, the effect of the policy rate on bank lending rates is evaluated and it is confirmed that a change in the policy rate has been reflected in banks’ lending rate with 3 months lag. The second group of findings report that the monetary policy affects banks’ lending rate in Turkey mainly through its effects on the deposit rates with a lag of 2 months. The third perspective focuses on the balance sheet channel of monetary policy transmission. The results indicate that mainly the policy rate of central bank and liquidity level affect the supply of bank loans. Each of the variables of the adequacy of bank capital and ROA affects the bank’s supply of the loans. Amongst the economic variables, the GDP growth has a positive and significant and stock exchange index has negative and significant relation with the supply of bank loans.

Keywords:

Monetary Policy, Bank Lending Channel, Balance Sheet Channel

JEL Classification:

E52, E58

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Do German Green Mutual Funds Perform Better Than Their Peers?

Posted on Saturday March 16th, 2019Saturday March 23rd, 2019 by

Article Information

Journal:	Business and Economics Research Journal
Title of Article:	Do German Green Mutual Funds Perform Better Than Their Peers?
Author(s):	Manuel Salazar Fernández, Ahmad Abu-Alkheil, Ghadeer M. Khartabiel
Volume:	10
Number:	2
Year:	2019
Page:	297-312
ISSN:	2619-9491
DOI Number:	10.20409/berj.2019.169

Abstract

Due to current environment awareness, there has been an increase in investment opportunities concerning mutual funds with a focus on environmental issues. This paper analyzes the performance and risk sensitivities of German green mutual funds in comparison with their German socially responsible investment (SRI) and conventional peers. We also evaluate the results of the German green mutual funds in different market conditions. Because of this, we use and compare this performance during three periods, differentiating crises and non-crisis periods. In order to implement this analysis, we apply a CAPM-1 factor and a Carhart 4-factor methodology and find that in the full sample period 2007–2018 period, environmental funds had lower performance than conventional funds and SRI funds with similar characteristics. However, if we focus on crisis and non-crisis periods, the results change. During the financial crisis (2007–2009), green funds achieved adjusted returns slightly better than their peers; in the Eurozone sovereign debt crisis (2010-2012), the results are again similar to the results from the full sample period. And during the non-crisis period, they are not significantly different from conventional mutual funds, but they perform better than SRI mutual funds.

Keywords:

Environmental Mutual Funds, SRI Funds, Conventional Funds, Performance Evaluation, Crises/Non-Crises Periods

JEL Classification:

F30, G11, G15, G23, M14

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The Impact of Advertising Content on Purchase Intention: A Moderated Mediation Model of Attitude toward the Product and Environmental Concern

Posted on Tuesday January 22nd, 2019Monday January 28th, 2019 by

Article Information

Journal:	Business and Economics Research Journal
Title of Article:	The Impact of Advertising Content on Purchase Intention: A Moderated Mediation Model of Attitude toward the Product and Environmental Concern
Author(s):	Bilge Nur Ozturk, Serkan Akinci
Volume:	10
Number:	1
Year:	2019
Page:	277-296
ISSN:	2619-9491
DOI Number:	10.20409/berj.2019.168

Abstract

In this research, the effect of advertising content on purchase intention through the consumers’ attitudes towards behavior depend on their environmental concern have questioned. For this purpose, two experiments were carried out using manipulated printed advertising banners. Three basic findings have been reached. First, results were support for the moderator role of environmental concern between advertising content and attitude toward behavior. Second, consumers’ attitudes toward behavior were determined to have a mediating role between advertising content and intent to purchase. The third finding is that the relationship between ad content and purchase intention, through the consumers’ attitude toward behavior were affected by the level of environmental concern. The research is based on the Planned Behavior Theory, which has a widespread use rate in consumer behavior studies. The research carried out in this framework has two important contributions. The first is that, within the conceptual model proposed, it has been determined when the consumer’s environmental concern affects green consumption behavior. Secondly, the research is carried out through the experimental design method through advertisements.

Keywords:

Advertisement content, attitude, purchase intention, green consumption, environmental concern

JEL Classification:

M30, M31, M37

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Determination of Packaging Design Factors Affecting Product Preferences by Part-Worth Conjoint Analysis: A Study on Organic Soap Products

Posted on Tuesday January 22nd, 2019Monday January 28th, 2019 by

Article Information

Journal:	Business and Economics Research Journal
Title of Article:	Determination of Packaging Design Factors Affecting Product Preferences by Part-Worth Conjoint Analysis: A Study on Organic Soap Products
Author(s):	Meltem Kiygi Calli, Semih Kilic
Volume:	10
Number:	1
Year:	2019
Page:	259-276
ISSN:	2619-9491
DOI Number:	10.20409/berj.2019.167

Abstract

The purpose of this study is to determine the effects of different packaging designs on consumer purchase intention and to determine the most effective packaging design. For this purpose, different factors in the packaging design are determined and the effect of each factor on the consumers’ purchase intentions is investigated. In this study, the factors of the packaging design are the shape, color of the packaging and the writing style on it. In order to determine the most important factor of the packaging design, which affects the consumers’ purchase intentions, online survey method is applied and data are collected. Different packaging designs are generated and the respondents are asked to rate the different design combinations according to their purchase intention. Data are analyzed by part-worth conjoint analysis method. As a result, the packaging design, which has an effect on consumers’ preferences and purchase intentions and has the highest importance rate, has been determined for the organic soap product. It has been analyzed whether the benefit factor differs according to the demographic characteristics of the participants. Additionally, the market segments obtained by benefit-based segmentation, one of the market segmentation methods, are also investigated in this study.

Keywords:

Package Design, Purchase Intention, Conjoint Analysis, Part-Worth, Benefit-Based Segmentation

JEL Classification:

M30, M31, M39

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Political Marketing, Word of Mouth Communication and Voter Behaviours Interaction

Posted on Tuesday January 22nd, 2019Monday January 28th, 2019 by

Article Information

Journal:	Business and Economics Research Journal
Title of Article:	Political Marketing, Word of Mouth Communication and Voter Behaviours Interaction
Author(s):	Resul Ozturk, Suzan Coban
Volume:	10
Number:	1
Year:	2019
Page:	245-258
ISSN:	2619-9491
DOI Number:	10.20409/berj.2019.166

Abstract

Political actors aim at persuading voters, who are the key elements of target market in order to win election by gaining a higher vote potential than their opponents. Whether voter preferences are shaped by political elements or by the effects of social environment has become the focus of the studies within the relevant literature. The main purpose of this study is to determine the effect of political marketing activities and word of mouth communication and to determine mediator role WOM communication on voter behaviours. The study is conducted in Konya on a sample consisting of 432 voters and the size of which is determined by convenience sampling method by using face-to-face survey method. Political marketing, word of mouth communication and voter behaviours are confirmed by structural equation modelling through confirmatory factor analysis. As a result of the study, political marketing activities and word of mouth communication are found to have a positive effect on voter behaviour. Furthermore, it is determined that word of mouth communication have mediator role in the effect of political marketing activities on voter behaviours.

Keywords:

Political Marketing, Word of Mouth Communication, Voter Behaviours

JEL Classification:

M31, D72

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The Role of Brand Equity and Perceived Value for Stimulating Purchase Intention in B2C e-Commerce Web Sites

Posted on Tuesday January 22nd, 2019Monday January 28th, 2019 by

Article Information

Journal:	Business and Economics Research Journal
Title of Article:	The Role of Brand Equity and Perceived Value for Stimulating Purchase Intention in B2C e-Commerce Web Sites
Author(s):	Mustafa Emre Civelek, Adnan Veysel Ertemel
Volume:	10
Number:	1
Year:	2019
Page:	233-243
ISSN:	2619-9491
DOI Number:	10.20409/berj.2019.165

Abstract

This paper attempts to clarify the underlying mechanism behind purchase decision on B2C e-commerce web sites. Research question of the study is to investigate the interaction between brand equity, perceived value and purchase intention in B2C e-commerce context by specifically questioning the direct and indirect effects within the process. Firstly, the hypotheses in the conceptual model were tested. Secondly, post-hoc analyses were conducted to clarify the mediator roles of perceived value and brand loyalty. Sub dimensions of brand equity are namely brand awareness, brand association and brand loyalty. As a result of post-hoc analyses, partial mediator roles of perceived value and brand loyalty have been proved for each variable. But the most prominent finding of this study is the disappearing of the relations between brand associations and brand loyalty and between perceived value and purchase intention after including all the variables into the global research model. This result, particularly, supported the joint mediator roles of perceived value and brand loyalty.

Keywords:

Brand Equity, Perceived Value, Purchase Intention

JEL Classification:

M10, L81, M31

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Comparison of Political Behaviour Perceptions of X and Y Generations

Posted on Tuesday January 22nd, 2019Monday January 28th, 2019 by

Article Information

Journal:	Business and Economics Research Journal
Title of Article:	Comparison of Political Behaviour Perceptions of X and Y Generations
Author(s):	Ayse Elvan Pehlivan, Latife Kilicsal, Duygu Kizildag
Volume:	10
Number:	1
Year:	2019
Page:	219-231
ISSN:	2619-9491
DOI Number:	10.20409/berj.2019.164

Abstract

Employees within the organization, which is also a political structure, conduct various behaviors in order to gain power or to stand up for their self. These behaviors, which are defined as political behavior, can create obstacles or negativities for other employees while they benefit from some of the employees and evaluate them positively. The political perception of behaviors and their positive or negative evaluations depends on the people, situation or time. Also, different generations can evaluate political behaviors from the varied perspective. In this context, the study aims to investigate the effect of generational differences on organizational political behavior perception. For this purpose, interviews with assumption questions based on three different scenarios were conducted with eight participants, who are the academic staff of Afyon Kocatepe University Faculty of Economics and Administrative Sciences. After one-to-one interviews conducted as a pilot study, it was determined that generational differences have not a significant effect on the perception of political behavior.

Keywords:

Generation, Generational Differences, Political Behavior, Perception of Political Behavior

JEL Classification:

D23, L20, M10

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The Mediating Role of Loneliness at Workplace on the Trust in Colleagues on Organizational Identification

Posted on Tuesday January 22nd, 2019Monday January 28th, 2019 by

Article Information

Journal:	Business and Economics Research Journal
Title of Article:	The Mediating Role of Loneliness at Workplace on the Trust in Colleagues on Organizational Identification
Author(s):	Seval Aksoy
Volume:	10
Number:	1
Year:	2019
Page:	203-218
ISSN:	2619-9491
DOI Number:	10.20409/berj.2019.163

Abstract

The aim of this study was to determine the teachers’ trust in their colleagues and their loneliness at work and their impact on their identification with their organizations. The research’s data was collected from the teachers working in public schools in Kadıköy District of Istanbul in 2016-2017 academic year by using a questionnaire. The collected data were interpreted using SPSS and SEM statistical programs. According to the results, there were significant relationships between trust in colleagues and loneliness at workplace, and loneliness and organizational identification at workplace, as well as trust and organizational identification among colleagues. In addition, the main motivation of the study is the mediation effect of loneliness at workplace and it has been determined that there is a full mediation effect between trust and organizational identification for colleagues.

Keywords:

Trust in colleagues, Loneliness at workplace, Social friendship, Emotional deprivation, Organizational identification

JEL Classification:

D23, M10, M12, O15

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The Moderation Effect of Self-Esteem and Social Role Identities on the Impact of Organizational Prestige on Organizational Identification

Posted on Tuesday January 22nd, 2019Monday January 28th, 2019 by

Article Information

Journal:	Business and Economics Research Journal
Title of Article:	The Moderation Effect of Self-Esteem and Social Role Identities on the Impact of Organizational Prestige on Organizational Identification
Author(s):	Esra Cinar, H. Nejat Basim
Volume:	10
Number:	1
Year:	2019
Page:	187-201
ISSN:	2619-9491
DOI Number:	10.20409/berj.2019.162

Abstract

This study aimed to manifest the moderation effects of self-esteem and social role identity (local/cosmopolitan identity) on the relationship between organizational prestige and organizational identification. In order to test the research model, data were collected from 419 individuals working in private and public sectors by using questionnaire method. By using structural equation model and hierarchical regression model, the research model was analyzed. In consequence of the analyses run, a significant and positive relationship was found between organizational prestige and organizational identification. Then, the moderation effect of self-esteem on the relationship between these variables was analyzed. The results showed that high self-esteem had a significant effect on this relationship. On the contrary, it was understood that there was no significant effect of medium self-esteem on this relationship. Then, the moderation effect of social role identity (local/cosmopolitan) on the impact of organizational prestige on organizational identification was investigated. The results showed that cosmopolitan identity had a moderating effect on the relationship between organizational prestige and organizational identification but local identity had no moderating role on this relationship.

Keywords:

Organizational prestige, organizational identification, cosmopolitan identity, local identity, self- esteem

JEL Classification:

D23, M10

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The Mediating Role of Psychological Empowerment in the Effect of Leader-Member Exchange on Work Engagement

Posted on Tuesday January 22nd, 2019Monday January 28th, 2019 by

Article Information

Journal:	Business and Economics Research Journal
Title of Article:	The Mediating Role of Psychological Empowerment in the Effect of Leader-Member Exchange on Work Engagement
Author(s):	Didem Ozturk Cifci
Volume:	10
Number:	1
Year:	2019
Page:	167-186
ISSN:	2619-9491
DOI Number:	10.20409/berj.2019.161

Abstract

In this research, it is aimed to determine the effect of leader-member exchange on work engagement and the mediating role of psychological empowerment on this effect. The hypotheses formed within the framework of the research model were evaluated by using the data set from 186 participants working in textile sector and the statistical analysis programs. As a result of statistical analysis, the research findings showed that the effect of the leader-member exchange on work engagement and psychological empowerment and finally psychological empowerment on work engagement. The result of the study also confirm the fully mediating role of psychological empowerment in the positive impact of leader-member exchange on employees’ work engagement, expressed in the main hypothesis of the study. It can be interpreted that the fully mediating role, verified by the research results, allows leaders to delegate authority to their subordinates with the sense of confidence created by the leader-member exchange and increase the engagement of psychologically empowered employees with this authority transfer. In the discussion and conclusion part of the study, the obtained results were compared with the literature.

Keywords:

Leader-Member Exchange, Work Engagement, Psychological Empowerment, Mediation Effect

JEL Classification:

D23, j24, M54

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