Makale – Page 2 – BUSINESS AND ECONOMICS RESEARCH JOURNAL

Category: Makale

The Effect of Restaurant Shows on The Consumers’ Behaviors

Posted on Wednesday July 24th, 2024Thursday July 25th, 2024 by editor

Article Information

Journal:	Business and Economics Research Journal
Title of Article:	The Effect of Restaurant Shows on The Consumers’ Behaviors
Author(s):	Sefa Emre Yılmazel
Volume:	15
Number:	3
Year:	2024
Page:	257-275
ISSN:	2619-9491
DOI Number:	10.20409/berj.2024.444

Abstract

This study aimed to reveal consumers’ behavior towards restaurant shows. In this respect, the effect of restaurant quality on consumers’ revisit intention through consumer satisfaction and share intention on social media was investigated, and whether the attitude towards shows has a moderating effect in this relationship was identified. In the study, data was collected from a total of 466 fine-dining restaurant customers. Direct, mediating, and regulatory effects were analyzed with the data collected. The results showed that restaurant quality components (food quality, service quality, and physical environment quality) affected consumers’ intention to revisit. Additionally, the mediating effect of satisfaction and intention to share on social media was proven in this relationship. Moreover, it revealed the moderating effect of consumers’ attitudes towards shows. Therefore, depending on the consumers’ reactions to the shows, it can be possible to determine the quality levels of the restaurants and to change the intentions of the consumers who have low intention to revisit the restaurant shows to be held afterward.

Keywords:

Restaurant Shows, Food Quality, Service Quality, Social Media, Revisit Intention

JEL Classification:

M10, M31, L66, L84

Full Text ( ↓ 835)

Antecedents and Consequences of Consumers’ Attitudes Towards Artificial Intelligence in Social Media

Posted on Wednesday July 24th, 2024Thursday July 25th, 2024 by editor

Makale Bilgileri

Dergi:	Business and Economics Research Journal
Makalenin Başlığı:	Antecedents and Consequences of Consumers’ Attitudes Towards Artificial Intelligence in Social Media
Yazar(lar):	Sinem Sargın
Cilt:	15
Sayı:	3
Yıl:	2024
Sayfa:	229-256
ISSN:	2619-9491
DOI Numarası:	10.20409/berj.2024.443

Öz

This study investigates the antecedents and consequences of consumers’ attitudes toward artificial intelligence in the social media era. Through an empirical study, data was collected from 388 consumers in Turkey. SmartPLS was used to test the proposed hypotheses. Several key findings were reached: (i) Anthropomorphism impacts consumers’ performance expectations positively. (ii) Anthropomorphism does not influence positive attitudes towards artificial intelligence. (iii) Consumers’ performance expectations have significantly positive effects on positive attitudes towards artificial intelligence and also on positive emotions. (iv) Positive emotions do not influence positive attitudes towards artificial intelligence. (v) Positive attitudes towards artificial intelligence significantly have positive effects on consumers’ engagement on social media. (vi) Social media self-efficacy has a positive effect on consumers’ engagement on social media. (vii) Consumers’ social media engagement impacts purchase behavior positively. Establishing a comprehensive framework, this study offers valuable insights into the intricate relationships among anthropomorphism, performance expectations, emotions, attitudes, social media self-efficacy, social media engagement, and consumer purchase decisions in the evolving landscape of artificial intelligence. The study contributes to the literature by examining the antecedents and consequences of consumers’ positive attitudes toward artificial intelligence with a comprehensive model. Besides, understanding the drivers that push consumers to generate positive attitudes toward artificial intelligence and the consequences of these positive attitudes is crucial for marketing managers and businesses.

Anahtar Kelimeler:

Anthropomorphism, Performance Expectations Towards AI, Consumers’ Positive Attitudes Towards AI, Consumer Engagement on Social Media, Social Media Self-Efficacy, Customer Purchase

JEL Sınıflandırması:

M10, M31

Full Text ( ↓ 705)

The Mediator Role of Brand Image in the Effect of Product Knowledge on Brand Loyalty: A Study on Mobile Phone Brands

Posted on Wednesday July 24th, 2024Thursday July 25th, 2024 by editor

Article Information

Journal:	Business and Economics Research Journal
Title of Article:	The Mediator Role of Brand Image in the Effect of Product Knowledge on Brand Loyalty: A Study on Mobile Phone Brands
Author(s):	Yasmine Rhazaoui, Edin Güçlü Sözer, Mustafa Emre Civelek, Adnan Veysel Ertemel
Volume:	15
Number:	3
Year:	2024
Page:	211-227
ISSN:	2619-9491
DOI Number:	10.20409/berj.2024.442

Abstract

The objective of this study is to explore the relationships between product knowledge, brand image, and brand loyalty in the mobile phone brands context. Specifically, the study investigates the effect of product knowledge level on brand image and brand loyalty, the effect of brand image on brand loyalty, and how brand image mediates the effect of product knowledge on the brand loyalty of mobile phone users. The participants of the study were mobile phone users in the prominent cities of Turkey. A total of 426 participants were identified with the utilization of convenience sampling methodology and the data collection process was executed through a questionnaire distributed electronically. The results of the study confirmed the direct positive and significant effects of the product knowledge level of consumers on brand image and brand loyalty. On the other hand, the image perception of consumers regarding the mobile phone brand is found to have a significant and positive direct effect on brand loyalty. When brand image is included in the model as a mediating variable, the direct effect of product knowledge on brand loyalty turns into an insignificant one, which confirms the mediating role of brand image on the effect of product knowledge on brand loyalty.

Keywords:

Brand Image, Product Knowledge, Brand Loyalty, Consumer Behavior, Consumer Electronics

JEL Classification:

M30, M31, M39

Full Text ( ↓ 724)

Organizational Ambidexterity: A Bibliometric Analysis

Posted on Wednesday April 24th, 2024Wednesday April 24th, 2024 by editor

Article Information

Journal:	Business and Economics Research Journal
Title of Article:	Organizational Ambidexterity: A Bibliometric Analysis
Author(s):	Şerife Kuzgun
Volume:	15
Number:	2
Year:	2024
Page:	189-209
ISSN:	2619-9491
DOI Number:	10.20409/berj.2024.441

Abstract

The purpose of the study is to provide a comprehensive conceptual framework for future research by examining academic research on organizational ambidexterity, influential journals, researchers conducting studies, and keywords associated with the concept. In this context, 1275 articles indexed in the Web of Science (WoS) database were examined and interpreted by creating tables and figures using the bibliometric analysis method and VOSviewer program. There are a limited number of bibliometric analysis studies on the subject. The findings show that there is increasing interest in the topic of organizational ambidexterity. Studies on the subject are mainly within the scope of management, followed by business and industrial engineering fields. The United States and China are at the forefront of the number of publications, and the United Kingdom and the United States are at the forefront of collaboration in co-authored studies. The most commonly used words as keywords are organizational ambidexterity, exploration, exploitation, and innovation. The largest number of articles were published in the Journal of Business Research, and the dominance of the Academy of Management Journal and Academy of Management Perspectives journals in the number of citations is noticeable. The authors with the most articles are S. Raisch, J. J. P. Jansen, Y. Y. Chang, and C. R. Li, and the most cited author is M. W. Lewis. It is thought that this study will pave the way for researchers and practitioners to study the concept of organizational ambidexterity, which has been researched in limited numbers and is still in its infancy.

Keywords:

Organizational Ambidexterity, Bibliometric Analysis, Web of Science, VOSviewer

JEL Classification:

M10, M19, L20

Full Text ( ↓ 899)

Determining Artificial Intelligence Anxiety of Potential Employees of the Digital Age

Posted on Wednesday April 24th, 2024Wednesday April 24th, 2024 by editor

Article Information

Journal:	Business and Economics Research Journal
Title of Article:	Determining Artificial Intelligence Anxiety of Potential Employees of the Digital Age
Author(s):	Hande Ulukapı Yılmaz, Abdullah Yılmaz
Volume:	15
Number:	2
Year:	2024
Page:	171-188
ISSN:	2619-9491
DOI Number:	10.20409/berj.2024.440

Abstract

Artificial intelligence not only makes human life easier, but also brings some concerns. These concerns are included in the literature as artificial intelligence anxiety. This new technology is a rival to existing employees at the point of their jobs, professions, and future and there may be a serious threat to employment opportunities for potential workers. In this direction, it is aimed to determine the artificial intelligence anxiety of young people, who are seen as potential employees of the digital age, and to reveal whether this anxiety differs according to demographic characteristics. Within the scope of the research, data was collected from 318 university students by convenience sampling method using the survey technique, and the data was analyzed with independent sample t-test and one-way ANOVA test. According to the results, it was found that the artificial intelligence anxiety of university students is at a moderate level. In addition, it has been determined that the artificial intelligence anxieties of the students show statistically significant differences according to their grades, academic achievement, work experience, and having digital technologies. The findings are thought to contribute to the newly developing literature and provide discussion opportunities for researchers in future studies.

Keywords:

Artificial Intelligence (AI), Artificial Intelligence Anxiety (AIA), Rational Action Theory, Digital Age, University Students

JEL Classification:

E24, I23, O33

Full Text ( ↓ 1025)

The Role of Employee Resilience in the Impact of Emotional Intelligence on Career Success: A Field Study in the Logistics Sector

Posted on Wednesday April 24th, 2024Wednesday April 24th, 2024 by editor

Article Information

Journal:	Business and Economics Research Journal
Title of Article:	The Role of Employee Resilience in the Impact of Emotional Intelligence on Career Success: A Field Study in the Logistics Sector
Author(s):	Hüseyin Çiçeklioğlu
Volume:	15
Number:	2
Year:	2024
Page:	155-170
ISSN:	2619-9491
DOI Number:	10.20409/berj.2024.439

Abstract

Considering the challenges faced in today’s industrial working conditions such as career uncertainties, career efforts, and increased competition in the distribution of scarce resources that organizations have, employees need emotional, social, and cognitive abilities to manage these uncertain and stressful events. In line with this need, this study examines the mediating role of employee resilience in the effect of emotional intelligence on career success. Within the scope of the research, data were collected from 182 individuals working in logistics sector companies operating in an integrated manner with Mersin Port using the survey technique, and structural equation modeling was used with the data obtained. The research findings revealed that emotional intelligence directly affects career success and employee resilience. In addition, employee resilience was identified as a partial mediator between all emotional intelligence dimensions and career success.

Keywords:

Emotional Intelligence, Career Success, Employee Resilience, Logistic Sector

JEL Classification:

M10, M14

Full Text ( ↓ 833)

The Effects of Technological Developments in the Construction Sector on the Housing Market: The Case of Ankara Province

Posted on Wednesday April 24th, 2024Wednesday April 24th, 2024 by editor

Article Information

Journal:	Business and Economics Research Journal
Title of Article:	The Effects of Technological Developments in the Construction Sector on the Housing Market: The Case of Ankara Province
Author(s):	Abdurrahman Tursun, Erol Demir
Volume:	15
Number:	2
Year:	2024
Page:	101-127
ISSN:	2619-9491
DOI Number:	10.20409/berj.2024.438

Abstract

The housing sector constitutes one of the fundamental components of the construction industry which holds a significant share within national economies. The ability to make successful housing investments is related to the thorough analysis and predictability of housing markets. Recent technological advancements in the construction sector are anticipated to lead to shorter construction completion times. In the study, the potential impact of the shortened construction completion times resulting from technological advancements in the construction sector on housing markets is investigated with a system dynamics approach. The research, limited to Ankara housing market, utilizes quantitative data such as the number of newly sold primary housing units, population and household numbers, building permit statistics, construction cost index (CCI), and domestic producer price index (D-PPI) for the period between 2013 and 2021, alongside qualitative data related to the region. According to the analysis findings, it is determined that in case construction completion times decrease to 3.5 months, fluctuations in monthly housing sales volume will occur within a narrower range. The expedited construction of housing units through evolving construction technologies suggests an alternative path towards achieving more predictable market conditions.

Keywords:

Construction Sector, Housing, Housing Market, Construction Technology, System Dynamics

JEL Classification:

R30, R31, R39

Full Text ( ↓ 885)

Is Corporate Social Responsibility a Catalyst in Distressed Mergers and Acquisitions? The Indian Evidence

Posted on Tuesday April 23rd, 2024Wednesday April 24th, 2024 by editor

Article Information

Journal:	Business and Economics Research Journal
Title of Article:	Is Corporate Social Responsibility a Catalyst in Distressed Mergers and Acquisitions? The Indian Evidence
Author(s):	Sulagna Bhattacharya, Kavita Wadhwa
Volume:	15
Number:	2
Year:	2024
Page:	83-100
ISSN:	2619-9491
DOI Number:	10.20409/berj.2024.437

Abstract

Our study examines the role of corporate social responsibility (CSR) in mergers and acquisitions (M&A) decisions and processes when target firms are financially distressed. We focus on the M&A market in India, where CSR spending is mandatory for firms. We examine three research questions focusing on whether CSR spending and compliance by distressed targets facilitate (i) deal completion likelihood, (ii) acquisition percentage, and (iii) deal completion time. We consider firms’ overall CSR spending, voluntary CSR spending (the portion of overall CSR spending above their prescribed amount), and individual CSR dimensions. Using 375 Indian distressed M&As during 2015-2020, we find that distressed targets are more attractive target choices if they spend more on overall CSR and less on social CSR. Greater acquirer-target CSR similarity favorably impacts deal completion for distressed targets. Secondly, the acquisition percentage is lower when the acquirer and the distressed targets spend more on CSR overall. Lastly, high voluntary CSR spending by the distressed target slows down deal completion, confirming the CSR overinvestment theory. Our results establish the importance of CSR spending, compliance, and individual CSR dimensions on target choice and deal characteristics.

Keywords:

Corporate Social Responsibility, Mergers and Acquisitions, Distressed M&A, Mandatory CSR, Financial Distress

JEL Classification:

G33, G34, M14, M48

Full Text ( ↓ 1007)

Comparative Analysis of the MCDM Methods with Multiple Normalization Techniques: Three Hybrid Models Combine MPSI with DNMARCOS, AROMAN, and MACONT Methods

Posted on Wednesday February 21st, 2024Wednesday April 24th, 2024 by editor

Article Information

Journal:	Business and Economics Research Journal
Title of Article:	Comparative Analysis of the MCDM Methods with Multiple Normalization Techniques: Three Hybrid Models Combine MPSI with DNMARCOS, AROMAN, and MACONT Methods
Author(s):	Pembe Güçlü
Volume:	15
Number:	2
Year:	2024
Page:	129-154
ISSN:	2619-9491
DOI Number:	10.20409/berj.2024.436

Abstract

Several multi-criteria decision-making methods have been developed to solve complex decision problems encountered in business and daily life. These methods offer a systematic approach to evaluating multiple decision alternatives and conflicting criteria. The normalization stage in the multi-criteria decision-making process is important in evaluating the contribution of criteria or alternatives to the process in a fair, consistent, comparable, and objective way. Various methods employ one or more normalization techniques, and the combined use of multiple normalization techniques allows for a comprehensive analysis. In this study, Double Normalized Measurement of Alternatives and Ranking According to COmpromise Solution (DNMARCOS), Alternative Ranking Order Method Accounting for Two Step Normalization (AROMAN), and Mixed Aggregation by Comprehensive Normalization Technique (MACONT) methods used multiple normalization techniques are compared and evaluated for a robot vacuum cleaner selection problem. The relations of the ranking results were evaluated by correlation analysis. The performance comparisons of the methods were made in terms of the final scores’ standard deviations and the methods’ computational complexity. The findings indicate that DNMARCOS has the best performance among the three methods and MACONT has the lowest performance.

Keywords:

Multi-criteria Decision Making, Normalization Techniques, MPSI, DNMARCOS, AROMAN, MACONT

JEL Classification:

C44, D81

Full Text ( ↓ 864)

Bibliometric Analysis of Publications on Remote Working

Posted on Monday January 29th, 2024Tuesday January 30th, 2024 by editor

Article Information

Journal:	Business and Economics Research Journal
Title of Article:	Bibliometric Analysis of Publications on Remote Working
Author(s):	Selver Yıldız Bağdoğan, Esra Özdemir
Volume:	15
Number:	1
Year:	2024
Page:	67-82
ISSN:	2619-9491
DOI Number:	10.20409/berj.2024.435

Abstract

Remote working is an important concept rapidly gaining popularity among today’s working styles, making it possible to work from almost anywhere. Remote working has become the “new normal” with the 2020 pandemic and quarantine processes, and the spread of the internet and technological tools in workplaces has been very effective at this point. The spread of remote working has brought different perspectives on the subject and brought the need to examine emerging problems in detail to the agenda of academic studies. In this context, the study aims to examine the publications on “remote work” to understand the transformation of the field. In order to carry out a detailed examination, the keywords “remote work” and “remote working” were extracted from the Web of Science (WoS) database based on bibliometric and network analysis techniques. As a result of the scanning, a total of 960 studies published between 1982 and 2023 were reached, and various analyses were carried out. The obtained data were visualized with VOSviewer and R programs, which are analysis and visual mapping programs. By examining 960 studies with bibliometric analysis, a pioneer in remote working researchers and countries could be identified. By examining 960 studies with bibliometric analysis, researchers and countries that were pioneers in the concept of remote working were determined, and it was seen that the studies showed diversity and interaction. Finally, it is thought that the gaps in the field will be determined with the data and findings obtained and will guide other researchers.

Keywords:

Remote Work, Working Life, Flexibility, Bibliometry, VOSviewer

JEL Classification:

M10, M54, O33

Full Text ( ↓ 1145)